Starting a business during a pandemic might not seem like an ideal attempt, but it actually could be a very impressive entrepreneurial decision. While many COVID-inspired business ideas are sprouting in the business world nowadays, there are many ways "traditional" businesses can be modified during COVID-19. As an entrepreneur, if you learn and adapt to your challenges, you could start a thriving and healthy business during these unprecedented times.
Digital Marketing Agency
With persistently new and emerging apps and websites, knowing how to market to a client digitally is an amazingly valuable advantage. Businesses are constantly searching for agencies and organizations to enable them to cut through the noise and stand out against their competitors online.
You could manage a digital marketing agency that facilitates clients' content marketing, social media, SEO services, paid and targeted advertising, video advertising, website conversion, and thought leadership. Having a strong agency that includes some or all of these services is very appealing to clients, and the more success you have with them, the more clients you'll get.
Graphic Design Firm
Graphic design is a hot artifact for any business or organization. Many companies want to stand out with their graphics but don't have the in-house ability or budget. Whether it be their logo, event graphics, or professional materials, companies need glossy and professional-looking designs. And with social media becoming such an important part and principal of marketing, every brand persistently needs new and impressive graphics on their feeds to continue to stay relevant.
Sometimes you'll have long-standing customers, and other times it will just be one freelance project. Doesn't matter about the workload; for the most part, graphic designers are always in need.
App Developer
COVID-19 caught many organizations off guard with no other way to conduct their business online. Many people are now struggling to look for a consistent and reliable way to connect with customers on a digital platform. App creators can help by creating apps to help them get in touch with their clients and to continue to advance in the digital age.
Fitness and Wellness Programs
Fitness and wellness content have become progressively popular during the pandemic, as people want the extra motivation, boost, and inspiration to help them get going. It can be a struggle to get all your steps in when working from home. If you have a background in health, exercise, and wellness, start developing videos and other content to make it easy for people to better themselves and get out of their seats.
Blogs and articles are a catchy way to share tasty recipes and daily workout routines that people can easily manage from home with very little to no experience. Take your cameras out, start filming the ways you decompress, be it cooking, meditating, exercising, stretching, or just a webinar about health habits in general. Once you have completed filming the video, edit it, add background music and upload it to YouTube and IGTV to share with your audience.
Closing Thoughts
Instead of looking at the pandemic through the eyes of panic, begin seeing life as a new beginning. Steve Jobs once said, “Innovation is the ability to see change as an opportunity -- not a threat.”
So, don’t allow the coronavirus pandemic to keep you from exploring some innovative ways your small business can thrive during this pandemic.
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